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Phoebe Lu



Phoebe Lu is currently Co-founder of a startup company in Guangzhou, where she leads a team to build their own brand of mobile accessories and distribute products to B2B buyers worldwide through online and offline channels.

Previously, Phoebe was Senior Project Executive for Global Sources. She was in the founding team of Startup Launchpad, now Asia’s largest hardware startup show that facilitates global distribution between startups and buyers, in which she planned and managed show production, tech conference and startup workshop.


Before Startup Launchpad, Phoebe rotated across different departments in Global Sources. She first started at Corporate Marketing Department and worked in numerous corporate-level marketing and branding campaigns. Later on she joined Global Sources Direct, a new initiative of Global Sources where she supported services catering startups’ needs for crowdfunding, product design, cross-border e-commerce and logistics.


Phoebe’s relationship with Hinrich Foundation dates back to 2012 when she received the Hinrich Global Trade Leader Scholarship to study BBA in Marketing in Hong Kong Baptist University. During her time in Hong Kong, Phoebe was also the scholar coordinator of Hinrich Foundation and provided support in scholar activities, charity bazaars and partner events in Hong Kong.


Now as Vice President of Alumni Leadership Committee of Hinrich Foundation Alumni Association, Phoebe is passionate about alumni community development and actively involved in chapter’s events. 






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