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News & Press: Hinrich Happenings

Mr. Hinrich gives lecture on trade at Export Manager Training class in Ho Chi Minh July 8, 2018

Thursday, 12 July 2018   (0 Comments)
Posted by: Thu Do Ha

TTime: 10:30 AM – 1:00 PM, Sunday, July 8, 2018
Venue: Saigon Innovation Hub, 273 Dien Bien Phu Str., Dist.3, HCMC

During his time in Vietnam, Mr. Hinrich gave a 40 minute lecture at the Export Manager Advanced Training Program (EMAT) on July 8th, 2018, in Ho Chi Minh City. He delivered a message to the class from his 50 years of  international trade experience: 1) Know your buyer, 2) Communicate the information buyers need, 3)  Use the right format at the right time, and 4) The know-how of Online to Offline B2B marketing. The open lecture was attended by more than 50 participants of current and previous EMAT courses. 

EMAT is a short course designed for senior managers with export experience who are looking to grow their business overseas. The program was developed and sponsored by Hinrich Foundation, Leipzig University, Germany, and other partners. The sixth cohort is held in Ho Chi Minh city, Vietnam over two weekends: July  6th-8th and 20th-23rd, and the seventh cohort is held in Manila, Philippines, on July 13th-15th and July 27th-29th. 


More information about EMAT here. 

Some photos of the event

Group photo between Dr.Utz Dornberger (first from left), Leipzig University, one of the lecturers of EMAT, Mr.Hinrich (forth from left), Chairman of Hinrich Foundation& Kathryn Dioth (second from right), CEO of Hinrich Foundation, with other EMAT course takers. 

One of EMAT course takers asks a question to Mr.Hinrich during his lecture. 

Mr.Hinrich talks about his 50 years of experience in international trade in front of more than 50 current and previous EMAT participants. 

Mr.Hinrich gives the lecture in front of current and previous EMAT course takers. 

From left to right: Mr.Hinrich, Chairman of Hinrich Foundation, Phoebe Lu, Hinich alumni from China, who is attending the EMAT course with HF's sponsor, Kathryn Dioth, CEO of Hinrich Foudation and Mohammad Nurun Nobi, Hinrich Alumni from Bangladesh and current President of the Alumni Leadership Committee

Group photo 


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